Editorial Policy

Sponsored content — how we handle it

We do not publish "guest posts", "sponsored reviews", or paid-for recommendations. The only paid relationship between us and an operator is the standard referral agreement — they pay us when a reader signs up through our outbound link. That relationship does not buy a higher ranking, a better score, or a positive review. If it ever did, we would not be a review site worth reading.

A quick note on what readers sometimes mistake for sponsored content. If a brand is featured at the top of a list, that is because the review team placed it there, not because the operator paid for the slot. If a page is dated recently, that is because we updated it, not because an operator paid us to republish. The weekly promo table is not a paid feed — the figures are pulled from the operator's own promotions page by hand, and we keep an archive of the screenshots we used so we can reconstruct the figure if it is ever disputed.

The three rules we follow

1. Verify before we publish. Every bonus figure, every payment window, every licence number on the site was read off the operator's own page the week we published. 2. Admit what we don't know. If the operator does not publish a figure, we say "not stated" rather than guess. 3. Keep the money separate from the ranking. Our affiliate relationship and our editorial ranking are set by different people on the team.

A fourth rule that is less flashy but matters just as much: update when the facts change. A review that was accurate on the day it went live and wrong six months later is not a review, it is a historical document. We revisit every main brand page at least every 90 days and refresh anything the operator has changed — a new licence authority, a new payment method, a retired bonus. The Last updated date at the top of each review is the date of the most recent full re-check, not the date of a minor copy edit.

How we fact-check

Before a review goes live, two people on the team read it against the operator's own Terms, Bonuses, and Payments pages. Any disagreement between the draft and the operator is resolved by changing the draft, never by taking the operator's marketing copy at face value. Live chat is used to verify payment windows, because those are often out of date in the public help centre.

A short list of the sources we lean on. The operator's own Terms of Service (the legal source, usually the most up to date). The operator's Bonuses page (the marketing source, which we re-check against the Terms). The operator's Payments or Deposits & Withdrawals page (the operational source). The regulator's public register, when one exists — the Malta Gaming Authority, the UK Gambling Commission, the Curacao eGaming register. Chat transcripts with operator support, used to pin down anything the public pages leave ambiguous.