1. Cookies in short

    This site uses two kinds of cookies. Strictly necessary cookies keep the layout working — remembering the language you picked, keeping the cookie banner dismissed. Analytics cookies tell us which pages are read and which outbound links were clicked. No cookie on this site identifies you personally; we do not profile, retarget, or sell cookie data to third parties.

    You can clear every cookie we set from your browser settings at any time — the site will still work, you will just see the cookie banner again on your next visit. If you prefer to block cookies up-front, most modern browsers let you do that per-domain. We do not read anything from your device beyond what the cookie itself stores, and we do not use any fingerprinting technique such as canvas, audio, or font probing.

  2. Anyone under 18

    This site is for adult readers only. Online gambling in Australia is restricted to players aged 18 and over. We do not knowingly collect any data from children. If you believe a minor has used this site, write to us through the Contact page and we will remove whatever we can link to them from our analytics within seven days.

    If you are a parent or a teacher and the problem is a device that keeps landing on our pages, the Parental control section of our Responsible Gambling page lists the free tools we rely on — Gamban and BetBlocker both block thousands of gambling URLs including ours, and both are much more effective than a manual list of blocked domains. The Family Zone product sold by Qustodio is another option that includes a gambling category filter.

  3. Third parties we work with

    Three third parties can see data that passes through this site. Our analytics provider receives pageviews and outbound click events, with your IP shortened before it is stored. Our affiliate network sees the fact that you clicked a Play button on this site and lands on the operator. The hosting provider has access to standard server logs. Nothing else is shared.

    We do not run programmatic advertising on the site, so none of the big ad exchanges (Google Ads, Facebook Pixel, Taboola, Outbrain) is present. We do not embed social media widgets that load scripts from Facebook, Twitter, LinkedIn, or TikTok. We do not use session replay (Hotjar, FullStory) that records your mouse and keyboard interactions. If you open the DevTools Network tab on any page here, the list of third-party hosts you will see is short and finite.

  4. What we use the data for

    Pageview data tells us which guides are being read and which are not pulling traffic — that is how we decide what to rewrite. Outbound click data tells us whether a Play button is functioning. Form data (your email, when you write to us through Contact) is used to reply and nothing else. We do not use any of this data for retargeted advertising.

    A short list of what we specifically do not do with the data: we do not sell the analytics dump, we do not share the referrer path with the operator, we do not build an audience list for Facebook or LinkedIn, we do not run an email newsletter, and we do not pass your email to a CRM when you write to us. Every outbound integration this site runs is listed in the Third parties section above.

  5. How long we keep anything

    Analytics data is kept for 14 months, which is the default for our provider. Server logs roll off at 30 days. Emails you send to us through Contact are kept for 12 months, then deleted along with their attachments. If you want us to delete your email sooner, ask: we will do it within 14 days and reply to confirm.

    Fourteen months on analytics may feel long — we keep it that way to compare a page year-over-year without losing the earlier reading. If you want your own analytics trail dropped sooner, the simplest route is to clear our cookies from your browser: without the ID cookie, the historical events go stale and are rolled off at the next clean-up. That is a self-service action; we do not need to run it manually for individual readers.

  6. What the site collects

    The short answer: as little as we can run on. Your IP address is logged by the server and by the analytics provider (shortened before storage). The device class (desktop, tablet, phone) and the browser name are recorded, so we can check whether a page looks right on each. If you write to us, we keep your email and whatever you put in the message.

    We do not collect your name, your postal address, your phone number, your date of birth, or anything about your gambling activity with Reels11 or any other operator. Once you leave our site and arrive at the operator, whatever you enter into the operator's forms is held by them — we have no visibility into your sign-up, your deposit, your play, or your withdrawal. The affiliate network only confirms that a sign-up happened, not the details of the account.

  7. Your rights under the Australian Privacy Act

    You can ask what data we hold about you, correct it, or ask us to delete it. For requests, write to the editorial team through the Contact page with the subject line "Privacy request". We will respond within 30 days. If you are unhappy with the outcome, you can escalate to the Office of the Australian Information Commissioner (oaic.gov.au).

    If you are reading this from the European Union, the UK, or another jurisdiction with its own privacy framework, you have equivalent rights under your local law — the GDPR right of access, correction, deletion, and portability all apply, and the lawful basis we rely on is either consent (for analytics cookies) or legitimate interest (for service cookies). Write to us the same way and name the framework you are relying on; the response will cover the matching rights.